Legal
Privacy Policy
Effective August 31, 2026
RED Financial Group LLC, doing business as REDLending ("RED," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a financing scenario, communicate with us, or otherwise interact with our services.
This website is intended for business-purpose financing inquiries. A scenario submitted through the website is a preliminary inquiry and not a credit or loan application. If a scenario progresses, additional privacy notices, authorizations, and terms may be provided through a separate transaction-management platform.
Information We Collect
Information you provide. We may collect your name, business name, email address, telephone number, role in the transaction, property address and characteristics, requested financing program, purchase price, property value, renovation budget, requested loan amount, rental or project economics, investment experience, general credit-profile information, and other information you choose to provide.
Information submitted by brokers or other representatives. A broker, referral source, employee, or authorized representative may submit information concerning a prospective borrower, guarantor, business, or property. The submitter is responsible for having authority to provide that information.
Information collected automatically. When you use the website, we and our website providers may automatically collect IP address, browser and device type, operating system, pages viewed, referring URL, approximate location derived from IP address, interaction data, and cookie or similar technology identifiers.
Information obtained later in the transaction. If you proceed beyond a preliminary inquiry, RED and its providers may collect entity formation documents, beneficial-ownership information, identification documents, financial statements, bank statements, tax and insurance information, leases, property records, appraisals, credit information obtained with authorization, and other underwriting or closing information. Additional notices may apply at that stage.
How We Use Information
We may use information to receive and evaluate preliminary financing inquiries; determine whether a scenario appears potentially eligible; contact borrowers, brokers, guarantors, and representatives; prepare a transaction for application and underwriting; provide access to a transaction-management platform; process, underwrite, document, fund, assign, service, or administer financing; prevent fraud and protect our systems; comply with legal, regulatory, reporting, recordkeeping, and enforcement obligations; improve our website, programs, and communications; and establish, exercise, or defend legal rights.
How We Disclose Information
We may disclose information to third-party capital providers, underwriting and credit-review providers, loan purchasers and assignees, servicers, transaction-management and document providers, appraisal and valuation providers, title and settlement providers, insurance providers, credit-reporting and fraud-prevention providers, legal and compliance advisers, technology, hosting, analytics, communications, and customer-management providers, and other vendors that support a potential or completed transaction.
We may also disclose information to government authorities, regulators, law-enforcement agencies, courts, or other parties when required by law or when reasonably necessary to protect rights, property, safety, or the integrity of a transaction. Information may be disclosed in connection with a merger, financing, acquisition, sale, restructuring, bankruptcy, or transfer of all or part of our business or assets.
We do not sell personal information for money. We do not share personal information for cross-context behavioral advertising or targeted advertising.
Cookies and Analytics
We and our providers may use cookies and similar technologies to operate the website, remember preferences, understand website use, measure performance, maintain security, and improve services. You may be able to control cookies through your browser. Disabling cookies may affect website functionality.
This website does not use analytics, advertising, session-replay, or chatbot technologies, and it does not perform cross-site tracking. The only cookie we set is a session cookie for authorized RED personnel signing in to our internal deal desk; it is not set for website visitors.
Data Retention
We retain information for as long as reasonably necessary for the purposes described in this policy, including evaluating and administering transactions, maintaining business and compliance records, resolving disputes, enforcing agreements, preventing fraud, and satisfying legal obligations. Retention periods may vary based on the nature of the information, whether a transaction proceeds, and applicable law.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Do not submit Social Security numbers, bank-account credentials, government identification documents, or other highly sensitive information through the preliminary website inquiry form unless RED expressly provides a secure method and requests the information.
Your Choices and Privacy Rights
You may ask to access, correct, or delete certain information by contacting us using the information below. We will consider and respond to requests in accordance with applicable law. We may need to verify your identity and may retain information where required or permitted by law.
You may opt out of marketing emails using the unsubscribe link in the message. Transactional, legal, or service communications may continue where appropriate. This website does not collect consent for automated telephone calls, prerecorded messages, or marketing text messages, and we do not send them on the basis of information submitted here. To ask us to stop any nonessential telephone or marketing contact, contact us using the details below.
Depending on where you reside, applicable law may provide additional rights concerning personal information. RED will not unlawfully discriminate against you for exercising an applicable privacy right.
Third-Party Platforms and Links
If a preliminary inquiry progresses, you may be directed to a third-party platform to complete an application, provide documents or authorizations, or manage the transaction. That platform may collect information under its own privacy notice and terms. Our website may also link to other third-party sites. RED is not responsible for the privacy practices of third parties, and you should review their notices before providing information.
Children's Privacy
The website and financing programs are intended for business users and are not directed to children under 18. We do not knowingly collect personal information from children through this website.
Changes to This Policy
We may update this Privacy Policy from time to time. The revised policy will be posted on this page with an updated effective date. Material changes may be communicated through additional notice where appropriate.
Contact Us
RED Financial Group LLC d/b/a REDLending
6010 W Spring Creek, Plano, TX 75024
Email: contact@red-lending.com
Telephone: (646) 783-9001